[Play Report] "Kawaii" Never Stops! 3D Puzzle Game Where You Collect Sanrio Character Goods — Hello Kitty March Match
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/912/G091247/20250826037/
Writer: Tangsanda | 2025/09/26 10:00 (UTC)
Hello Kitty March Match, developed by Appbot, is a 3D match puzzle game scheduled for release on September 29, 2025.
Thumbnail image No.001 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.002 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Despite its simple rule of clearing three matching items, this game’s addictive quality makes it easy to lose track of time. With support for 10 languages across 144 countries and regions—true to Sanrio’s “kawaii” charm—the game promises global appeal.
Prior to the Japanese release, I had the chance to experience a hands-on preview at Sanrio headquarters. In this report, I’ll share why this title is so captivating it can easily consume your entire day.
Official Website for “Hello Kitty March Match”
Download Page for “Hello Kitty March Match”
Download Page for “Hello Kitty March Match”
Sanrio: Sharing “Kawaii” Culture Worldwide
Sanrio is a world-renowned originator of the “kawaii” culture, famous for creating countless adorable characters such as Hello Kitty, My Melody, and Pompom Purin. With numerous collaborations across various media and regions, chances are you own at least one Sanrio merchandise item.
Thumbnail image No.004 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.005 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
The front desk at Sanrio headquarters welcomes you into a space overflowing with “kawaii” charm. Thumbnail image No.006 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.042 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
As someone who’s grown up surrounded by Sanrio—my study desk features Little Twin Stars, my bento cloth is Hello Kitty, and I still carry a Cinnamoroll keychain—I naturally feel excited when playing a game that lets me collect adorable merchandise. The sheer joy of gathering cute items was palpable.
The demo took place in a meeting room transformed into a character-themed space—further proof that “kawaii” truly begins from a “kawaii”-filled environment.
Even the corner of the conference room is themed around characters—the very heart of where “kawaii” originates. Thumbnail image No.007 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Match “Kawaii” Merch! A Satisfying Puzzle of Matching Three Identical Items
The core gameplay is simple: match three identical items. This intuitive mechanic makes it accessible even for young children. Tapping an item adds it to a bar at the bottom of the screen, and when you collect three of the same, they vanish.
Items range from classic plush toys to stationery like clips and calculators—offering variety in form and style. At the top of the screen is a target list showing what items need clearing; clear all before time runs out to advance to the next stage.
Some items are hidden with their backs turned, creating an enjoyable challenge as you search for them—“Hmm… where’s that?” Thumbnail image No.008 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.009 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Game over occurs when time runs out or the bar fills with seven items. Early stages are easy due to fewer item types, but as you progress, variety increases and difficulty rises accordingly. With many non-target items appearing, it’s easy to get distracted—spending time chasing one thing while your stockpile grows. It’s a perfectly balanced challenge.
While brief sessions are possible, players often find themselves playing longer than intended—this is the game’s true charm.
Using coins allows retries. During these, Cinnamoroll appears to restore items—an adorable touch worth experiencing at least once. So sweet! Thumbnail image No.010 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.011 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
There are also helpful items: “UFO” lets you collect up to three target items, and “Pudding” returns all stocked goods to the board. These ensure players never face a truly impossible stage.
The helper items feature character-themed designs—adorable and fitting perfectly with the game’s aesthetic. Thumbnail image No.012 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.013 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Additionally, boost items appear occasionally. The hourglass adds 30 seconds to the timer, while the shooting star clears nine random non-target items—so use them wisely.
Furthermore, collecting treasures like Hello Kitty’s ribbons unlocks luxurious rewards—don’t forget to gather these!
Collect many ribbons to unlock amazing rewards! Thumbnail image No.014 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.015 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Clearing stages advances your level. With no limit on levels, you can keep playing indefinitely—another delightful feature. Even within the same level, content may vary per player.
The game also includes a ranking system, letting you compete against players worldwide.
By this point, items are truly impossible to find! You’ll often think “Is it this one?” only to realize “No… wrong.” Thumbnail image No.016 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.017 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Difficulty levels are “Normal,” “Hard,” and “Very Hard.” While “Hard” stages appear occasionally, “Very Hard” only shows up once after playing around level 40—truly living up to its name with a challenging experience.
Thumbnail image No.018 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.019 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Additionally, special content like “Level Bonus” and “Kiki & Lala’s Rise Up” offer increasingly generous rewards the more you play—great for boosting your motivation to keep challenging yourself.
Thumbnail image No.020 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.021 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Fill Your Home Screen with Favorite Merchandise
The items featured in the puzzles are adorable Sanrio character goods—simply looking at them is soothing. These items were captured via 3D scanning of real-life products and brought into the game.
Real-world merchandise used for 3D scanning, displayed during the demo event
※ Includes some currently unavailable items Thumbnail image No.022 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.023 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Items that appear in each level are collected and stored. Simply browsing your collection brings countless discoveries—“I didn’t know this existed!” or “This was mine when I was a kid!”—fueling excitement.
Collected items can be viewed from any angle, and if they’re currently available for sale, you can directly navigate to the store to purchase them—a very convenient feature.
The bottom menu tabs are easy to switch between with swiping—even without tapping. Thumbnail image No.024 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.025 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Collected items can be added to your home screen by marking them as favorites. Up to 30 items can be displayed—unselected ones appear randomly.
You can create a unified look using only your favorite character’s goods, or enjoy the surprise of seeing which item appears each time—you’ll always have something to look forward to.
The merchandise marching across your home screen is just adorable! Thumbnail image No.026 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.027 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Additionally, purchasing outfit changes in the shop lets you fully customize your home screen to match any character.
Thumbnail image No.028 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.029 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
Even the pre-game screen features intricate, character-specific designs—extremely cute. Upon clearing a stage, your chosen outfit character celebrates with you, enhancing the sense of accomplishment.
Thumbnail image No.030 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods Thumbnail image No.031 / [Play Report] “Kawaii” Never Stops! The 3D Puzzle Game Where You Collect Sanrio Character Goods
(C) ‘25 SANRIO CO., LTD. APPR. NO. G660077
※ Game screenshots are from development and may change without notice.