Colopl Launches Service "FANPARK" to Turn Waiting Times at Live Events into Fun Time
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/999/G999904/20251010031/
Editorial Department: Yawaragi | 2025/10/10 05:27 (UTC)
Colopl today (October 10, 2025) announced the launch of “FANPARK (Fanpark),” a new service that transforms waiting times at live events into enjoyable experiences. This marks the first initiative from Colopl’s newly established “Smart Life Entertainment Promotion Office,” launched in July 2025.
The “Smart Life Entertainment Promotion Office” was established to further develop Colopl’s mission: “Entertainment in Real Life – Making everyday life more fun and wonderful through entertainment” — in a fresh new way.
With “FANPARK,” Colopl leverages its long-standing expertise in digital technology and location-based gaming to transform the area around event venues into “playable spaces.” The service aims to cultivate a culture of enjoying wait times at various events, including music concerts, sports viewing, fashion shows, and more.
As part of this initiative’s first rollout, Colopl will implement FANPARK during “ZOZOFES,” an upcoming fashion-and-music crossover event hosted by ZOZO on October 12–13 at K Arena Yokohama. The event features a digital stamp rally across six QR code stations located throughout the venue grounds. Attendees can explore and collect stamps while moving between food trucks, booths, and other attractions.
Participants who collect two stamps will gain entry into a lottery draw with prizes worth up to 200,000 JPY in ZOZO Points, official merchandise, and other premium rewards.
Additionally, attendees who complete the full set of stamps will receive an exclusive commemorative sticker as a completion prize.
＜The following is the original press release text from the manufacturer＞
Colopl Launches New Service “FANPARK” to Turn Wait Times into Fun Using Location Game Expertise!
～First Implementation at “ZOZOFES” Confirmed!
Colopl, Inc. (Headquarters: Minato Ward, Tokyo; CEO and Senior Executive Officer Takashi Miyamoto) announces the launch of its new service, “FANPARK (Fanpark),” as the first initiative from its newly established “Smart Life Entertainment Promotion Office” (hereinafter SLE Promotion Office), founded in July 2025.
As part of this rollout, Colopl will introduce FANPARK at “ZOZOFES,” a special event hosted by ZOZO, Inc. (Headquarters: Chiba City, Chiba Prefecture; CEO and President Kotaro Sawa) on October 12 (Sunday) and 13 (Monday, National Holiday) at K Arena Yokohama.
Background for Establishment of SLE Promotion Office
Colopl was founded on the pioneering location-based game “Colony Life,” which utilized GPS technology. The company’s mission has always been “Entertainment in Real Life – Making everyday life more fun and wonderful through entertainment.” Colopl continues to challenge itself daily by creating new experiences with cutting-edge technologies and innovative ideas.
To further advance this mission in a fresh, new way, Colopl established the SLE Promotion Office on July 1, 2025. The office is dedicated to creating new value by merging lifestyle areas such as health, exercise, and daily habits with entertainment.
From “Waiting Time” to “Play Time”: New Service “FANPARK”
Colopl’s first project under the SLE Promotion Office, “FANPARK (Fanpark),” is an experience service that transforms “waiting time” at music concerts and other events into “play time.” Using Colopl’s long-standing expertise in digital technology and location-based gaming, FANPARK turns areas surrounding event venues into playable spaces. This reimagines what was once merely waiting time into memorable experiences.
For attendees, it offers enjoyable new ways to experience live events; for organizers, it enhances the overall value of their events.
Through “FANPARK,” Colopl aims to spread a culture of enjoying wait times at music concerts, sports viewing, fashion shows, and beyond — advancing its vision of “Entertainment in Real Life.”
First Implementation: FANPARK at ZOZOFES! Chance to Win 200,000 JPY Worth of ZOZO Points
The FANPARK experience at ZOZOFES is a digital stamp rally featuring six QR code stations scattered across the event grounds. Participants can collect stamps while exploring food trucks, booths, and other attractions — all designed to encourage full venue engagement.
For every two collected stamps, participants receive entry into a lottery draw with prizes including up to 200,000 JPY worth of ZOZO Points, official merchandise, gift packs from sponsor companies, and more. Additionally, attendees who complete the entire stamp collection will be rewarded with an exclusive commemorative sticker.
Overview: “ZOZOFES × FANPARK”
- Event Dates: October 12 (Sunday), 13 (Monday, National Holiday)
- Dedicated Website: https://zozo.jp/event/zozofes/boothmap/
- Participation Conditions: Open to all visitors attending the event.
※ No concert ticket required to participate. - Prize Examples:
Up to 200,000 JPY in ZOZO Points
Official ZOZOFES merchandise
Gift packs from partner companies
Completion Prize: Exclusive commemorative sticker
※ Participation in the lottery requires a ZOZOTOWN account.
※ New member registration available here.
Overview: ZOZOFES
- Dates & Times: October 12 (Sunday) and 13 (Monday, National Holiday); Doors open at 3:00 PM, show starts at approximately 5:00 PM
- Venue: K Arena Yokohama (6-2-14 Minatomirai, Nishi Ward, Yokohama)
- Organizer: ZOZO, Inc.
- Official Website: https://zozo.jp/event/zozofes/
Featured Artists
- DAY 1 / October 12 (Sunday): Ryosuke Yamada, Chokkaku, HANA
- DAY 2 / October 13 (Monday, National Holiday): YOASOBI, LE SSERAFIM
※ Location game, Colopl, and the Colopl logo are registered trademarks of Colopl, Inc. The claim about being “the world’s first” is based on in-house research.