Shochiku BC and KDDI Revamp Senior-Focused E-Sports Experience Event: Supporting Smartphone Usage Concerns Alongside Brain Stimulation from "Puyo Puyo E-Sports"

Note: the original Japanese article can be found at:
https://www.4gamer.net/games/434/G043434/20251009054/

Editorial Department: Yonoshima | 2025/10/09 10:48 (UTC)

Shochiku Broadcasting announced today (October 9, 2025) that it has partnered with KDDI to revamp its regular senior-focused e-sports experience events held at esports Style UENO in Taito Ward, Tokyo. The revamped program will simultaneously support cognitive function improvement and address seniors’ common smartphone usage concerns.

Image Gallery No.001 thumbnail / Shochiku BC and KDDI relaunch senior e-sports experience event: combining brain stimulation through “Puyo Puyo e-Sports” with assistance for smartphone-related worries

Image Gallery No.002 thumbnail / Shochiku BC and KDDI relaunch senior e-sports experience event: combining brain stimulation through “Puyo Puyo e-Sports” with assistance for smartphone-related worries

The senior-focused e-sports experience events aim to help seniors in the era of life expectancy reaching 100 years by enjoying brain stimulation, maintaining health, and expanding social circles through playing puzzle game “Puyo Puyo e-Sports.” The events are scheduled monthly on weekdays until December, with free admission.

Starting from the fourth event on October 23, participants will enjoy not only a brain-stimulating experience using Puyo Puyo e-Sports but also a dedicated session addressing seniors’ common smartphone-related concerns: “Smartphone Troubleshooting Support Session.”

In this support session, KDDI’s specialized staff will kindly and patiently assist with everyday challenges such as how to type text or scan QR codes. Participants from other mobile carriers are also welcome.

Registration has already begun. For more details, please refer to the official press release below.

OTHERS

Shochiku BC and KDDI continue senior e-sports experience events: Enjoy brain stimulation, health maintenance, and new social connections while playing “Puyo Puyo e-Sports”

Shochiku Broadcasting announced today in collaboration with KDDI that it will continue hosting regular senior-focused e-sports experience events at esports Style UENO. The event enables seniors to enjoy brain stimulation, maintain health, and expand their social circles through playing “Puyo Puyo e-Sports.”

[October 23, 2025, 15:25]

OTHERS

Third installment of senior e-sports experience event to be held on September 30: Enjoy brain stimulation and health maintenance with “Puyo Puyo e-Sports,” while expanding your social circle

Shochiku Broadcasting announced today, in collaboration with KDDI, the third installment of its regularly held senior-focused e-sports experience event using “Puyo Puyo e-Sports,” to be held on September 30, 2025. This time, professional player Fyuucho will serve as instructor, offering detailed explanations on gameplay and enjoyment techniques.

[September 5, 2025, 15:02]

Shochiku Broadcasting and KDDI relaunch senior e-sports experience event!
＜Free＞ Brain-stimulating game session with “Smartphone Troubleshooting Support” — Newly upgraded due to overwhelming popularity! Address smartphone anxiety while boosting brain activity!

As we enter the era of 100-year lifespans, it is increasingly important for seniors to live joyfully and authentically. In response to this need, Shochiku Broadcasting Co., Ltd.—operator of the senior community site “NaviTomo”—has strengthened its collaboration with KDDI Co., Ltd.—operator of e-sports facility esports Style UENO—to enhance and expand their successful monthly event series that began in July 2025. Building on participant feedback, this program has been further enriched as part of a major upgrade. The venue remains the state-of-the-art esports Style UENO.

The revamped experience combines two components: an engaging brain-stimulation session using the national puzzle game “Puyo Puyo e-Sports,” and a dedicated support session for seniors’ common smartphone concerns.

Event Evolution! Enhanced with Two Key Benefits

This event is designed to simultaneously support seniors’ cognitive function improvement and address everyday smartphone usage concerns.

1. Enjoy brain stimulation through the national puzzle game “Puyo Puyo e-Sports” (3F Open Game Space)

Professional players will serve as instructors for a hands-on “brain-stimulating game experience.” No prior gaming or venue familiarity required—our pro instructors and staff will provide patient, step-by-step guidance on operations and gameplay. Participants can enjoy brain activation and make new friends with confidence.

2. Free smartphone consultation by KDDI/au store staff (3F Special Consultation Booth)

Staff will kindly and patiently assist with common daily smartphone challenges such as how to type text or scan QR codes. Users of other carriers are also warmly welcome—take this opportunity to resolve your concerns.

Event Details

Event Name:
Senior-Focused “Smartphone Troubleshooting Support” + Brain-Stimulating Game Experience (Puyo Puyo e-Sports)
Venue: esports Style UENO (1-minute walk from Ueno Hirokoji Station)
3F Special Consultation Booth and 3F Open Game Space
Date: <4th Session> October 23, 2025 (Thursday)
(Scheduled monthly on weekdays until December)
Time:

● Morning Session
10:00 – Gather at “esports Style UENO”
※If joining only the brain-stimulating game session, please arrive by 10:15.
10:00–10:25 Smartphone Support Session
10:30–11:30 Brain-Stimulating Game Experience
11:30–12:00 Optional: Smartphone Support or Game Experience
(Participants may choose their preferred activity.)

● Afternoon Session
12:30 – Gather at “esports Style UENO”
※If joining only the brain-stimulating game session, please arrive by 12:45.
12:30–12:55 Smartphone Support Session
13:00–14:00 Brain-Stimulating Game Experience
14:00–14:30 Optional: Smartphone Support or Game Experience
(Participants may choose their preferred activity.)

Admission Fee: Free
Capacity: Approximately 10 participants per session (first-come, first-served)
Organizer: Shochiku Broadcasting Co., Ltd.
Cooperation: KDDI Corporation, Sega Corporation
(C) SEGA

Feedback from Past Participants (Ages 50s–70s)

Participants have expressed high satisfaction with comments such as: “I’d like to attend next month!” “The instructor’s explanation was easy to understand.” “Even when I didn’t get it, the staff patiently helped—thank you.”

How to Apply

To register for participation, please use the form below.

Application Form: https://x.gd/bay6X

Confirmed participants will receive a “day-of-details email” within 3 business days after registration. Please present this email at the venue check-in desk on event day.
We sincerely look forward to your participation!