South America's Largest Gaming Event, "Brasil Game Show 2025," Begins October 9
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/486/G048621/20251002046/
Editorial Department: huan | 2025/10/07 03:00 (UTC)
South America’s largest gaming event, “Brasil Game Show 2025” (hereafter BGS), will take place from October 9 to 12 at Distrito Anhembi in São Paulo.
Since its inaugural event in 2009, BGS has steadily grown in scale. Last year’s exhibition attracted over 306,000 visitors—surpassing the attendance of Tokyo Game Show—and recorded 427 game titles and 961 playable demos.
The Brazilian gaming market has seen rapid expansion in recent years. With a player base exceeding 100 million people, it has become a massive market, driven by widespread adoption of mobile games and esports.
At the same time, domestic Brazilian game developers continue to grow, with increased international activity—evidenced by Brazil’s “Brazil Games” export program setting up a booth at Tokyo Game Show 2025.
Thumbnail image for Gallery No.003 / South America’s largest gaming event “Brasil Game Show 2025” starts on October 9 Thumbnail image for Gallery No.002 / South America’s largest gaming event “Brasil Game Show 2025” starts on October 9
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The Brazil Games Export Program announced today (September 9, 2025) that it will participate in Tokyo Game Show 2025, to be held from September 25 to 28 at Makuhari Messe in Chiba Prefecture. A total of 21 rising Brazilian game developers and publishers are scheduled to exhibit.
[September 9, 2025, 4:03 PM]
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In addition to general public exhibitions, the event will feature a business matchmaking platform called “MeetToMatch,” designed to facilitate networking opportunities among investors, developers, and publishers.
[The 2025 exhibitors include Nintendo and HoYoverse]
At BGS 2025, major international publishers and developers such as Nintendo, The Pokémon Company, Arc System Works from Japan; Supercell, HoYoverse, and South Korea’s WEBZEN will be among the participants. JETRO Japan is also setting up a booth to support Japanese indie game developers.
Photo shows last year’s Nintendo booth Thumbnail image for Gallery No.004 / South America’s largest gaming event “Brasil Game Show 2025” starts on October 9
Nintendo will host an experience booth for the “Switch 2.” The Pokémon Company will present its first-ever “Pokémon Megaevolução” interactive exhibit in Brazil, alongside displays of the newly released trading card game expansion pack “Pokémon Estampas Ilustradas: Megaevolução,” set to launch on September 26, and mega-evolved Pokémon from the upcoming title “Pokémon Legends: Z-A.”
HoYoverse will feature a 200-square-meter booth centered around its new version of Genshin Impact—“Luna I”—including an Nod-Krai experience zone, photo spots, limited content trials, official merchandise sales, and a holographic card lottery event.
List of Exhibitors at “Brasil Game Show 2025”
[POE’s boss challenges and Supercell’s “Brawl Stars World Finals” matches, among others…]
“Path of Exile 2,” returning for its second consecutive appearance at BGS, will host a “Boss Rush Challenge” featuring 15 bosses from different Acts in the game. Players can earn points by quickly defeating them and compete on a real-time leaderboard. The booth will also include a photo booth where attendees can create avatars based on their own photos.
In esports, Supercell will host the qualifiers for the “Brawl Stars World Finals” on a massive 5,000-square-meter stage, culminating in a battle to secure the final four spots.
Cosplay culture is another highlight of BGS, with thousands of cosplayers from around the world showcasing intricate costumes and performances each year.
Numerous panel discussions and workshops will be held on topics such as game design, storytelling, and Brazil’s unique gaming culture. An area dedicated to indie developers will also be available, giving up-and-coming creators a platform to showcase their works.
BGS 2025 will relocate from its previous venue at Expo Center Norte to the new Distrito Anhembi site, utilizing all five pavilions across the complex.
The event runs daily from October 9 to 12, with sessions running from 1:00 PM to 9:00 PM. The later start time may reflect a schedule designed for gamers who prefer a relaxed morning and leisurely gaming experience. For more details, please check the official website.