KONAMI Announces "Wai Wai World Craft (Prototype)." New Project Aims to "Democratize" Game Creation [TGS2025]
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/999/G999905/20250926018/
Editorial Department: YamaChan | 2025/09/26 02:47 (UTC)
KONAMI held a stage event titled “New Project Announcement Stage” on September 26, 2025—the second day of Tokyo Game Show 2025—and unveiled its new title, “Wai Wai World Craft (tentative).” Executive Director Hiroshi Tanibuchi explained the project’s purpose as “democratizing game creation.”
This project is a user-generated content (UGC) game that enables users to create, publish, and play their own games. The goal is to lower the barrier to game development so anyone can enjoy the joy of “creating entertainment.” A base official game will be provided, allowing users to freely edit elements such as terrain, rules, and character placement—without having to develop from scratch.
The creation system includes multiple features designed to help beginners easily complete their games. One such feature allows users to finalize the core structure of a game simply by answering questions through dialogue with a mascot character named “Magic Pot-kun.” Additionally, it will include a “World Editor” that enables easy setup of terrain, enemies, and visual effects. Another highlight is the ability for players to use KONAMI’s iconic characters from past titles.
Thumbnail image No.007 / KONAMI announces “Wai Wai World Craft (tentative)” – A new project aiming to democratize game-making [TGS2025] Thumbnail image No.008 / KONAMI announces “Wai Wai World Craft (tentative)” – A new project aiming to democratize game-making [TGS2025]
For users seeking more detailed adjustments, the project will also offer a feature called “Game Rebuilder.” This editing system allows fine-tuning of subtle aspects affecting gameplay feel—such as character jump height, enemy difficulty, and hitstop. Tanibuchi expressed his hope that players would explore the very structure of fun in games while creating their own titles through this tool.
The title is positioned as a spiritual successor to the 1988 release “Wai Wai World,” though it is not a direct sequel. Internal test play has received positive feedback, with comments such as, “A high-quality game was created just by making choices” and “Even first-time creators were able to produce something satisfying.”
Tanibuchi expressed his hope that this title would be more than just a creation tool, but rather a game itself where the cycle of “creating, playing, and supporting” triggers a chemical reaction. Details about how players will “play” the games they create will be revealed in future updates.