"Dragon Quest" Collaborates with Premium Outlets: "JOIN THE QUEST!" Event Runs from November 7, 2025 to February 23, 2026
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/810/G081099/20251003006/
Editorial Department: Chihiro | 2025/10/03 02:30 (UTC)
Premium Outlets operated by Mitsubishi Estate Simon has announced today (October 3, 2025) a collaboration event titled “Premium Outlets × Dragon Quest: JOIN THE QUEST!” to be held from November 7, 2025, to February 23, 2026, at ten Premium Outlets nationwide.
※ Participating locations include Gotemba, Sano, Ami, Suwa, Fukaya Hanazono, Rinku, Kobe Mita, Sendai Izumi, Togii, and Toride.
This collaboration will transform Premium Outlets into an immersive world inspired by Dragon Quest. Visitors can explore the expansive shopping area, encounter monsters, hunt for items at themed shops, and participate in a digital stamp rally aimed at completing collections.
Additionally, during the event period, popular Dragon Quest monsters such as Slimes and Gigantes will appear throughout the shopping areas—in the form of Christmas tree decorations, panels, and sculptures. A legendary “Sword of Lot” from the Lot series will also be on display.
Image Gallery No.002 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.003 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.004 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.005 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.006 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.007 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026
A dedicated pop-up store titled “Dragon Quest Dōgu-ya at SQUARE ENIX POP UP STORE” will also open. It will feature official merchandise from popular titles in the Dragon Quest series, as well as exclusive goods based on original illustrations created specifically for this event.
Furthermore, limited-edition collaboration products will be released in partnership with several brands operating within Premium Outlets—including Champion, Gap, and Lovely Farm.
Image Gallery No.015 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.017 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.019 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026
About “Premium Outlets × Dragon Quest: JOIN THE QUEST!”
Premium Outlets × Dragon Quest – The Outlet Becomes an Adventure Stage! Collaborative Event ‘JOIN THE QUEST!’ Starts November 7
Official pop-up store, limited-edition brand collaborations, digital stamp rally, Christmas tree, and more
Premium Outlets operated by Mitsubishi Estate Simon Co., Ltd. will collaborate with Square Enix Inc.’s popular game “Dragon Quest” to launch the event “Premium Outlets × Dragon Quest: JOIN THE QUEST!” (hereafter referred to as ‘JOIN THE QUEST!’) from Friday, November 7, 2025, through Monday, February 23, 2026. The event invites guests to encounter monsters and enjoy adventure and exploration within the Premium Outlets.
Original artwork teaser image Image Gallery No.001 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026
‘JOIN THE QUEST!’ is a themed event that fuses the world of “Dragon Quest” (hereafter DQ) into Premium Outlets. Visitors can explore the vast shopping areas like adventurers, encountering monsters, searching for items at special shops, and participating in a digital stamp rally to complete collections—enjoyable solo or with friends.
Throughout the event period, various locations across the shopping area will feature decorations inspired by popular “Dragon Quest” monsters and characters—including 7-meter-tall (6 meters at Gotemba and Ami; 3 meters at Sendai Izumi) custom Christmas trees, a 2-meter-high giant Slime statue, an Obelisk of the Sword of Lot display, and photo spots showcasing iconic monsters such as Gigantes and Mimics. After sunset, illuminated monsters will sparkle in dazzling displays. Accompanied by beloved series music, these installations bring the vibrant DQ world to life.
Additionally, a pop-up store titled “Dragon Quest Dōgu-ya at SQUARE ENIX POP UP STORE” will open simultaneously across all ten locations nationwide. This store will sell official merchandise from popular Dragon Quest titles and exclusive items featuring original illustrations created for this event. Furthermore, select brands currently operating within Premium Outlets—including Champion, Gap, Under Armour, Chao Panic, and Lovely Farm—will launch limited-edition collaboration products. Eleven new brands are joining in their first-ever collaborations with DQ, offering a diverse range of premium outlet-exclusive items.
The HD-2D versions of “Dragon Quest I & II” will be released on October 30 (Thursday). This winter, immerse yourself fully in both the game and real-life events—visit Premium Outlets nationwide for thrilling shopping and unforgettable adventures!
[Event Details]
Title: Premium Outlets × Dragon Quest ‘JOIN THE QUEST!’
Locations: Ten Premium Outlets across Japan
Gotemba, Sano, Ami, Suwa, Fukaya Hanazono, Rinku, Kobe Mita, Sendai Izumi, Togii, Toride
Dates: November 7, 2025 (Friday) – February 23, 2026 (Monday, Public Holiday)
Hosted by: Mitsubishi Estate Simon Co., Ltd.
Cooperation: Square Enix Inc.
Official Website: https://www.premiumoutlets.co.jp/sp/dragonquest/
[Features]
(1) Christmas trees and photo spots decorated with “Dragon Quest” monsters!
(2) Hunt for five hidden monsters—digital stamp rally
(3) Pop-up store opening at all 10 locations, centered on Dragon Quest-themed merchandise!
(4) Exclusive limited-edition collaborations between popular brands and Dragon Quest available only at Premium Outlets
[Event Information]
※ Events may be altered or canceled due to weather conditions.
(1) Christmas trees and photo spots featuring “Dragon Quest” monsters appear!
Ten Premium Outlets nationwide will feature iconic DQ monsters and characters. Custom 7-meter-tall (6m at Gotemba/Ami; 3m at Sendai Izumi) Christmas trees, a massive 2-meter-high Slime sculpture, the Obelisk of the Sword of Lot, and photo spots with popular monsters like Gigantes and Mimics will transform each outlet into a DQ world. Guests can enjoy surprise encounters with monsters throughout their visit, while familiar series music enhances the atmosphere. Two locations—Gotemba and Rinku—will also feature five additional monster sculptures: “Hoi-mi Slime,” “Lost Metal,” “Golem,” and “Killer Panther.”
Image Gallery No.002 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.003 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.004 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.005 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.006 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026 Image Gallery No.007 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026
※ Christmas trees will be on display until Thursday, December 25, 2025.
※ Details of monster sculptures at Gotemba and Rinku are available on the official event site.
※ Images are illustrative only.
(2) Hunt for monsters! Digital stamp rally
A digital stamp rally challenge invites guests to find five hidden monsters within the outlet. Scanning a QR code next to each monster with a smartphone reveals an illustration. Completing all five illustrations unlocks a downloadable wallpaper. Participants who present their completed screen at the information center will receive a sticker featuring the event artwork.
(3) Pop-up store opens simultaneously across all 10 locations!
During the event, Square Enix’s pop-up shop “Dragon Quest Dōgu-ya at SQUARE ENIX POP UP STORE” will open at all ten Premium Outlets nationwide. Exclusive merchandise includes T-shirts and keychains based on original illustrations created for this event. The first release of items featuring artwork from the “DRAGON QUEST PETs” pet goods series is also planned. A wide range of Dragon Quest-themed official products will be available.
Operating Period: November 7, 2025 (Friday) – February 23, 2026 (Monday, Public Holiday)
※ Most items will be sold at regular retail prices.
※ Entry may be restricted or timed tickets issued during peak hours.
※ Images shown are prototypes; actual products may differ.
※ Items may sell out or change without notice.
Original illustration T-shirt
Original illustration keychain
“DRAGON QUEST PETs” illustrated merchandise
Various sold items Image Gallery No.012 thumbnail / Collaboration between “Dragon Quest” and Premium Outlets: “JOIN THE QUEST!” event running from November 7, 2025 to February 23, 2026
[Gift Promotion]
All customers who spend ¥5,500 (tax-included) or more at “Dragon Quest Dōgu-ya at SQUARE ENIX POP UP STORE” during the event period will receive one free mini enamel pin featuring original artwork from ‘JOIN THE QUEST!’—while supplies last.
※ Offer ends when stock runs out.
※ Capsule toys are excluded.
(4) Premium Outlet-exclusive! Limited-edition collaboration items from popular brands and Dragon Quest
Popular brands operating at Premium Outlets have developed exclusive limited-edition products specifically for this campaign. These include unisex fashion wear, children’s clothing, sportswear, cute accessories, tableware, and other unique goods not available elsewhere.
Collaboration product special site: https://www.premiumoutlets.co.jp/sp/dragonquest/brand/
※ Brand participation and products vary by location. Please check the official event site for details.
※ Limited quantities available. Availability and stock levels may vary; please inquire at individual stores.
※ Prices include tax. All images are illustrative.
[Brands & Products]
※ Information current as of October 3, 2025.
※ Details on colors, sizes, etc., can be found on the official event site.
[Featured Items]
Champion
Crewneck Sweatshirt – ¥9,900
A fleece crewneck sweatshirt with a rubber print graphic combining the Dragon Quest logo and C-logo on the chest, and an embroidered Slime design on the right sleeve.
Edwin
Metal Slime BOXY FIT BIG Pocket Jacket – ¥19,800
A big-silhouette G-jean made from 100% cotton black denim, featuring full-body embroidery of a Metal Slime.
Gap
Men’s Hoodie – ¥8,990
A bold hooded sweatshirt with a dot-art design of Slime and the GAP logo, unified in blue tones to create a striking visual.
Under Armour
UA Heavyweight Short Sleeve T-Shirt
A heavyweight cotton blend T-shirt with a soft feel. Features an image of a Golem training using Slime-shaped dumbbells and kettlebells on the front.
Lowrys Farm
Dragon Quest / Clear Pouch Keychain – ¥3,300
A set including a custom carabiner, clear pouch, and keychain with Slime and small medal designs. Each component can be used separately for customizable styling. The clear pouch is sized to fit cards.