"Sonic the Hedgehog" teams up with Puma. Launch of shoes and apparel items inspired by the character.
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/882/G088214/20251003028/
Editorial Department: Chihiro | 2025/10/03 05:42 (UTC)
PUMA today (October 3, 2025) announced that its collaboration items with Sega’s Sonic the Hedgehog will be released on October 30.
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This time, two original models specially designed with inspiration from the characters will be released based on PUMA’s footwear: “INHALE (Inhale)” and “INVERSE (Inverse).” The lineup includes “INHALE SONIC,” featuring blue inspired by Sonic; “INVERSE TAILS,” incorporating colors symbolizing Tails; and “INVERSE SHADOW,” reflecting Shadow’s signature hues. Notable features include customizable elements such as removable heel tabs and interchangeable foam strips.
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Additionally, apparel items such as track jackets and pants, drawstring hoodies, and shorts will also be available.
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The items will be available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Kyoto, PUMA Store Fukuoka, the official PUMA online store, and the PUMA app. Some physical stores may also carry them.
Also launching on October 11 is a collaboration collection titled “PUMA × FUMITO GANRYU,” created in partnership with fashion designer Fumito Ganryu. This collection features track jackets and pants centered around black, white, and gray tones, along with convertible jackets that can be worn as capes. Two shoe models based on the “MOSTRO XC” will also be released.
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Visuals featuring actor Shō Kasamatsu have also been unveiled.
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These items will be available at PUMA Store Harajuku Cat Street, PUMA Store Osaka, the official PUMA online store, the PUMA app, and select retail locations.
PUMA Official Online Store
- The latest “PUMA × FUMITO GANRYU” collection will go on sale starting October 11 (Saturday).
- The Sonic collaboration will be available beginning October 30 (Thursday).
In partnership once again with Japanese fashion designer Fumito Ganryu, we are releasing our new collection: “PUMA × FUMITO GANRYU.” This collection reinterprets PUMA’s iconic track suits and footwear through two distinct visual directions. It captures mood-driven minimalism alongside bold, edgy silhouettes to define a fresh take on sports fashion.
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The theme of this collaboration is “Duality” — tracing a journey from rebellion to control, expressing the tension between impulse and restraint, movement and stillness.
Apparel features an intricate color palette centered on black, white, and gray. Fumito Ganryu’s signature pattern techniques merge with the spirit of PUMA’s 1980s nylon track suits. The collection includes track jackets, pants, convertible jackets that double as capes, and T-shirts with reversible ventilation panels. Subtle logos from both PUMA and Fumito Ganryu enhance the collaborative identity.
For footwear, two models based on the “MOSTRO XC” are introduced. The “MOSTRO XC x FUMITO GANRYU 3D” integrates a 3D-knit upper with outdoor details, redefining performance and utility in a futuristic way. The “MOSTRO XC × FUMITO GANRYU 3D” model features sculptural construction formed using the latest 3D printing technology — evoking monstrous energy in its visual design. First unveiled at Paris Fashion Week this February, it has already drawn global attention.
The campaign film stars Japanese actor Shō Kasamatsu, telling a story of youth and rebellion evolving into mature self-control. Using traffic signals as symbolic imagery, the narrative illustrates the tension between impulse vs control, movement vs stillness — presenting the philosophy embedded in the design from another perspective.
[Release Date]
October 11, 2025 (Saturday) ※FUMITO GANRYU OFFICIAL STORE will begin sales on October 8 (Wednesday).
[Retailers]
PUMA Store Harajuku Cat Street, PUMA Store Osaka, official PUMA online store, PUMA app, select retail locations.
※Release dates and retailers may change. Please note that availability is subject to change.
Product Name: Mostro XC x FUMITO GANRYU 3D
Suggested Retail Price: ¥46,200 (tax included)
Item Number: 405702
Color: 01
Product Name: Mostro XC x FUMITO GANRYU
Suggested Retail Price: ¥28,600 (tax included)
Item Number: 404818
Color: 01
PUMA and Sonic the Hedgehog present a new collaboration. This time featuring Sonic alongside fan-favorite characters Shadow and Tails, delivering an ultra-supercharged collection.
The “INHALE” and “INVERSE” models in this collection are original designs based on PUMA’s footwear, inspired by the characters. Featuring blue reflecting Sonic’s essence, and colors symbolizing Shadow and Tails, each pair captures their unique personalities. The shoes include playful customization features such as character-shaped laces, removable heel tabs, and replaceable foam strips.
Apparel blends motorsport style with gaming aesthetics: black track jackets and pants accented with red lines; hoodies and shorts featuring gold-ringed drawstrings; bold race shirts adorned with large Sonic graphics. Caps and waist bags feature zipper pulls shaped like rings and double-name badges inspired by the iconic emblem.
Furthermore, this collection’s designs appear in the new game Sonic Racing: CrossWorlds. Players can customize their vehicles using eight exclusive PUMA-themed decals — available free to all game purchasers.
[Release Date]
October 30, 2025 (Thursday)
[Retailers]
PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Kyoto, PUMA Store Fukuoka, official PUMA online store, PUMA app, select retail locations.
※Release dates and retailers may change. Please note that availability is subject to change.
Product Name: INHALE SONIC
Suggested Retail Price: ¥19,800 (tax included)
Item Number: 404366
Color: 01
Product Name: INVERSE TAILS
Suggested Retail Price: ¥19,800 (tax included)
Item Number: 404364
Color: 01
Product Name: INVERSE SHADOW
Suggested Retail Price: ¥19,800 (tax included)
Item Number: 403646
Color: 01