I Visited the "SQUARE ENIX SHOP," Where You Can Buy Square Enix Merchandise—New Products and Pre-Sales Available [TGS2025]
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/999/G999905/20250926037/
Writer: Natsukami Shiki | 2025/09/26 06:20 (UTC)
The Tokyo Game Show 2025 is taking place from September 25 to 28, and at Hall 3, Square Enix has set up a playable demo booth where visitors can experience “Dragon Quest I & II,” “Final Fantasy Tactics Ivalice Chronicles,” “Final Fantasy VII Remake Intergrade,” “Eliot the Adventurer: A Thousand-Year Story,” and “KILLER INN.”
View of the booth (product display) Thumbnail image for Image Gallery No.001 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025]
Additionally, in Hall 10-W10, the merchandise booth “SQUARE ENIX SHOP” is also open. Known for their recent pop-up store event for “FINAL FANTASY IX,” Square Enix has now added newly released products and pre-sale items to this year’s lineup—prompting a visit.
At the booth, fans can purchase an array of popular goods from franchises such as “Dragon Quest,” “Final Fantasy,” “NieR,” and “Kingdom Hearts.” Moreover, complimentary limited-edition “Square Bag” gifts are available on a first-come, first-served basis for customers spending over 6,000 yen. To commemorate their participation in TGS 2025, the official online store is also running a lottery sale of signed merchandise until September 28.
Thumbnail image for Image Gallery No.003 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025] Thumbnail image for Image Gallery No.004 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025] Thumbnail image for Image Gallery No.005 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025]
Detailed product information can be found on the dedicated website, where it appears some items are also being offered in pre-sale. From the business day onward, the booth has already drawn large crowds.
Thumbnail image for Image Gallery No.006 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025] Thumbnail image for Image Gallery No.007 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025] Thumbnail image for Image Gallery No.008 / Visiting the SQUARE ENIX SHOP where you can purchase Square Enix merchandise. New products just released and pre-sale items available at [TGS2025]
Note that information regarding sold-out items or entry restrictions to the booth must be confirmed directly at the venue, not through Square Enix’s official X (formerly Twitter) account.
Visitors are encouraged to use the quick ordering system “QO-kun,” available via smartphone, to create a shopping list in advance. However, it should be noted that this does not guarantee purchase of any item.
? TOKYO GAME SHOW 2025
SQUARE ENIX SHOP ?#スクエニTGS_Shop The quick ordering system “QO-kun” order list creation page is now open?By creating your list in advance, you can make your shopping day smoother??♀???♂?… pic.twitter.com/T6NvSTHUW2
— SQUARE ENIX Official Goods (@SQEX_MD_GOODS) September 12, 2025
By the way, adjacent to Hall 11-W03, there is also a dedicated capsule toy booth named “SQUARE ENIX Capsule Toy.” Those interested are encouraged to check it out.