Epic Games Releases Report on iOS Version of "Epic Games Store" Adoption, with Drop in Abandonment Rate from Around 65% to About 25%
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/491/G049103/20251002023/
Editorial Department: Oritaka | 2025/10/02 04:00 (UTC)
Epic Games has released a report on the adoption status of its iOS version of the “Epic Games Store” as of October 1, 2025.
The image above is from the official Epic Games website (external link) Thumbnail for Image Gallery No.002 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25%
Apple improved methods for installing third-party app stores with the release of “iOS 18.6” in July this year, in response to the European Union’s Digital Markets Act.
Epic Games reports that iOS 18.6 has reduced the number of steps required to install apps from 15 down to just 6, and has also improved warning screens and setup procedures. Previously, about 65% of users dropped off during installation; now this rate has decreased to approximately 25%.
■ (iOS) Improved external app store installation flow
Thumbnail for Image Gallery No.011 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25% Thumbnail for Image Gallery No.010 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25%
■ (iOS) Pre-improvement external app store installation flow
Thumbnail for Image Gallery No.009 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25% Thumbnail for Image Gallery No.008 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25% Thumbnail for Image Gallery No.007 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25%
Meanwhile, Epic Games points out that Apple’s continued imposition of core technology fees and approval processes may still violate the Digital Markets Act.
Epic also criticizes Google for requiring 12 steps to install third-party stores on Android and for warning screens that hinder user experience.
■ (Android) External app store installation flow
Thumbnail for Image Gallery No.005 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25% Thumbnail for Image Gallery No.004 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25% Thumbnail for Image Gallery No.003 / Epic Games releases report on adoption status of iOS “Epic Games Store.” Drop-off rate has decreased from about 65% to around 25%