Pop-up store themed around 30 years of PlayStation launches; GRAPHT exhibits at "PLAY IN GINZA"
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/999/G999903/20251107018/
Editorial Department: maru | 2025/11/07 03:31 (UTC)
MSY announced today (November 7, 2025) that its brand “GRAPHT” will be exhibiting a pop-up store at the upcoming event “PLAY IN GINZA”, hosted at Ginza Sony Park from November 15 to December 3.
“PLAY IN GINZA” is an event commemorating the fifth anniversary of the PlayStation 5’s launch. This pop-up store is themed around respect for the 30-year legacy beginning with the original PlayStation. Inside, items inspired by both new and classic PlayStation titles—such as “Astro Bot,” “Ghost of Yotei,” and “Sarugetchu”—will be featured.
As a purchase incentive, customers who spend over ¥2,200 (tax included) will receive an original “PLAY IN GINZA” design postcard, while supplies last.
Starting November 15th at Ginza Sony Park: “PLAY IN GINZA”
GRAPHT joins with a special pop-up store!Stay tuned!
?Purchase bonus (original postcard, first-come-first-served for purchases over ¥2,200) is also available!
?? Dates: November 15, 2025 (Sat) – December 3, 2025 (Wed)
?Location: Ginza Sony Park B2F @ginzasonypark… https://t.co/ZAh6HN1hzs pic.twitter.com/RcVlstr9Z4— GRAPHT OFFICIAL STORE (@GRAPHTSTORE) November 7, 2025
Related article
A “Playground” for PS5 arrives at Sony Park. Limited-time event “PLAY IN GINZA” to run from November 15 to December 3
Sony Park announced today (October 27, 2025) that it will host a collaborative event with PS5 titled “PLAY IN GINZA”, running from November 15 to December 3. The space aims to become a shared “playground for everyone,” much like the former “Ginza PlayStation” located in the old Sony Building.
[October 27, 2025, 1:01 PM]
- Keywords:
- News
- PS5
- Editorial: Yosuke Arai
【GRAPHT】
PlayStation(R)5 5th Anniversary Event
Participation in “PLAY IN GINZA” ConfirmedPop-up store honoring 30 years of history since the original PlayStation launches November 15
MSY Co., Ltd. (Headquarters: Shibuya, Tokyo; President & CEO: Masaya Aoyama) is a brand called GRAPHT, whose mission is to “increase people who can talk about what they love.” The company aims to foster relationships between creators and communities through its products and services. GRAPHT will participate in the “PLAY IN GINZA” event, commemorating the 5th anniversary of the PlayStation(R)5 (PS5(R)) launch, held at Ginza Sony Park from November 15 to December 3, 2025.
◆ PLAY IN GINZA
This GRAPHT pop-up store celebrates not only the 5th anniversary of PS5’s launch but also pays tribute to the 30-year journey beginning with the original PlayStation. With deep respect for three decades of design evolution and the immense influence on gaming culture, GRAPHT has curated a unique space featuring many of its past products—offering something different from previous pop-ups.
Event Overview: “PLAY IN GINZA”
- Dates: November 15, 2025 (Sat) – December 3, 2025 (Wed)
- Venue: Ginza Sony Park B2F Shop Corner
- Hours: Approximately 11:00–19:00
Dates, products for sale, and bonus items may be subject to change without notice.
*Details and latest updates will be shared regularly via GRAPHT’s official X ( https://x.com/teamgrapht ).
The lineup includes PlayStation(TM) “Heritage” series (※), iconic PS5 game titles such as “Astro Bot” and “Ghost of Yotei,” plus other PlayStation-related items like “Sarugetchu” and “Doko Demo Issho” (both by Sony Interactive Entertainment Co., Ltd.).
As a purchase bonus, customers who spend ¥2,200 or more (tax included) will receive an original “PLAY IN GINZA” design postcard—while supplies last.
※ The PlayStation(TM) “Heritage” series is an official licensed collection commemorating the 30th anniversary of the first PlayStation. GRAPHT offers apparel such as hoodies, T-shirts, and caps, along with lifestyle goods like desk mats and eco-bags.
◆ About the ‘ASOBI GRAPHT’ Series
[GRAPHT / ASOBI GRAPHT] Logo Mark
GRAPHT is a brand committed to building relationships between creators and communities through its products and services. It operates several series, including “GRAPHT STANDARD,” “ASOBI GRAPHT,” “Team GRAPHT,” and “BASE GRAPHT.”
The ‘ASOBI GRAPHT’ series focuses on official collaborations with IPs from games and anime, showcasing carefully crafted creations. The concept centers around appreciating the playful spirit found in various forms of creativity—games, animation, and more—and expanding their potential infinitely.
GRAPHT OFFICIAL STORE | https://store.grapht.tokyo
GRAPHT Brand Website | https://grapht.tokyo
GRAPHT Official X | https://x.com/teamgrapht