Taiwan-based Softstar, maker of the "Sword of Mana" and "Xuan-Yuan Sword" series, rebrands to Guangju Crystal Electronics
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/666/G066631/20251106065/
Editorial Department: haruka | 2025/11/07 04:28 (UTC)
The company behind the immensely popular “Chinese Sword Hero” and “Xuan Yuan Sword” series, which also launched in Japan—Softstar Entertainment (Softstar Group)—has announced that it will rebrand to Star Fusion Group, following an internal announcement by its group chairman, Tu Jun-guang. The original name, Softstar Entertainment, will be retained by a subsidiary dedicated exclusively to game development.
With this rebranding, various companies involved in fields such as semiconductors, heavy electrical equipment, energy, cybersecurity, and system integration will also come under the Star Fusion Group umbrella.
Once considered among the most popular series in China—on par with “Final Fantasy” and “Dragon Quest”—the popularity of these franchises has already begun to wane. Thumbnail image for Gallery No.002 / Softstar Entertainment, maker of the “Xianjian Qi Xia Zhuan” & “Xuanyuan Jian” series, rebrands as Star Fusion Group
Softstar Entertainment, which focuses primarily on game development, transferred the IP rights for both the “Xianjian Qi Xia Zhuan” and “Xuanyuan Jian” series to other companies in 2024.
Currently, it is developing horror games such as the “Nǚ Guǐ Qiáo” series and “Ito Junji’s ‘Maniac: The Endless Curse.’” Notably, both the first and second installments of the “Nǚ Guǐ Qiáo” series have received high ratings on Steam.
According to Tu, “Star” symbolizes technology; “Fusion” represents integration; “Crystal” stands for semiconductors; “Electricity” refers to heavy electrical equipment and energy; and “Union” signifies uniting by one’s own will toward a shared future as one team.
Although not necessarily a professional in game development, Tu has demonstrated exceptional talent in investment, successfully turning the company around from loss to profit. Thumbnail image for Gallery No.003 / Softstar Entertainment, maker of the “Xianjian” & “Xuanyuan Jian” series, rebrands as Star Fusion Group
In concluding the announcement, Tu emphasized that this rebranding marks the beginning of a new era, citing examples like Google and Facebook.