Sega Celebrates 65th Anniversary with FREAK'S STORE Collaboration, Launching 26 Items Including "Sonic" and "Yakuza"
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/991/G999106/20251104009/
Editorial Department: Yawaragi | 2025/11/04 04:14 (UTC)
Daytona International announced that its select shop “FREAK’S STORE (Freaks Store)” will launch a special collaboration project to commemorate Sega’s 65th anniversary, beginning November 5.
The collaboration will feature a total of 26 items inspired by the worlds of Sonic, Yakuza, Puyo Puyo, Sega Saturn, NiGHTS, Crazy Taxi, and Outrun.
The lineup includes T-shirts, sweatshirts, caps, backpacks, lounge wear, and more. Each item features a tag with a special recreation of Sega’s original logo mark. Additionally, collectible retro-styled goods such as glow-in-the-dark Sonic soft vinyl figures and enamel pins will also be available for purchase.
Thumbnail image No.016 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.013 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.021 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.026 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.027 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.032 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Thumbnail image No.056 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.057 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.058 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Thumbnail image No.063 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.064 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.068 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.067 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Visit the Sega × FREAK’S STORE collaboration details page
＜Below is the original press release content as provided by the manufacturer＞
Homage to classic games. FREAK’S STORE celebrates SEGA 65th on November 5
In addition to launching a collaboration collection that reinterprets beloved classic game worlds into modern wardrobes, an SNS campaign will be held offering chances to win Sonic-themed original Daytona Park content and Sega merchandise!
FREAK’S STORE, operated by Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Masashi Takahashi), will launch a special collaboration project with Sega on November 5 (Wednesday) to celebrate the company’s 65th anniversary. Alongside the release of this collection that translates iconic game worlds into modern-day fashion, an SNS campaign will be simultaneously launched featuring Sonic-themed original content created exclusively for Daytona Park and giveaways of Sega-branded merchandise.
Reimagining classic game worlds into modern wardrobes: Sonic, Yakuza, Puyo Puyo, Sega Saturn, and more
For this collaboration, Sega’s original logo has been specially recreated.
· Collaboration Items
This special collection celebrating Sega’s 65th anniversary translates the worlds of Sonic, Yakuza, Puyo Puyo, Sega Saturn, NiGHTS, Crazy Taxi, and Outrun into wearable fashion for everyday life. The lineup includes T-shirts, sweatshirts, caps, backpacks, and a popular lounge wear series, totaling 26 items in full range. Additionally, collectors can find the exclusive glow-in-the-dark “Sonic” soft vinyl figure available exclusively at select FREAK’S STORE locations and online.
· Special recreation of Sega’s original logo mark
For this collaboration, Sega’s very first logo has been specially recreated. Tags featuring this iconic logo will be used on all FREAK’S STORE collaboration items.
Thumbnail image No.008 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.009 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.010 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
The collector’s must-have “Sonic” soft vinyl figure features glow-in-the-dark details.
Available exclusively at select FREAK’S STORE locations and online.
Thumbnail image No.056 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.057 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.058 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Soft vinyl figure
Price: ¥11,000
The collector’s must-have “Sonic” soft vinyl figure features glow-in-the-dark details. Available exclusively at select FREAK’S STORE locations and online.
Available at:
FREAK’S STORE Isetan PARCO Ikebukuro / Kyoto / Tokyo Solamachi / Umeda Rokko Men’s / Hakata Amu Plaza / Karuizawa Prince Shopping Plaza
Online: Official FREAK’S STORE webstore “Daytona Park” (https://www.daytona-park.com/)
Sweatshirts – 6 styles
Sonic
Thumbnail image No.016 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.017 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.015 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.018 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Yakuza – Goro Akechi
Thumbnail image No.028 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.029 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.027 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.030 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Yakuza – Kazuma Kiryu
Thumbnail image No.032 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.033 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.031 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.034 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Puyo Puyo
Thumbnail image No.020 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.021 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.019 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.022 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Sega Saturn
Thumbnail image No.012 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.013 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.011 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.014 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
NiGHTS
Thumbnail image No.024 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.025 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.023 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.026 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Price: ¥6,600
Colors: Black / White / Charcoal Grey
Sizes: S / M / L
Merchandise – 6 styles
Cap
Thumbnail image No.049 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.051 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Thumbnail image No.050 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.048 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.047 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Backpack
Thumbnail image No.035 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.036 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Keychain
Thumbnail image No.041 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.038 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.042 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.040 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.043 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.039 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Enamel pin
Stuffed cushion
Thumbnail image No.044 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.046 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.045 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Hand towel
Thumbnail image No.055 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.054 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.052 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Lounge wear series
Thumbnail image No.060 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.061 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.062 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Thumbnail image No.063 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.064 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Sauna set
Thumbnail image No.068 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.067 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.065 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more Thumbnail image No.066 / Sega collaborates with FREAK’S STORE for 65th anniversary: 26 items featuring Sonic, Yakuza, and more
Sandals
Availability
Available starting November 5 (Wednesday)
- All FREAK’S STORE locations nationwide
※Item availability varies by store. Please contact your local store directly for details.
From 12:00 PM
- Official FREAK’S STORE online store “Daytona Park” (https://www.daytona-park.com/)
· Special Campaign: Win a limited-edition original soft vinyl figure from FREAK’S STORE – 5 winners!
To commemorate the collaboration, an exclusive Sonic-themed game featuring Daytona Park’s character “Freak-san” is now live! Players who clear the game will receive a special rare item as a prize.
【How to enter】
- Players who clear the game can apply via a dedicated entry form.
※Open only to Daytona Park members.
【Entry Period】
- November 5 (Wed) 12:00 – November 20 (Thu) 23:59
【Prize delivery】
- Late November
【Prize contents】
- Limited edition original soft vinyl figure & ¥20,000 worth of exclusive coupons usable at Daytona Park
SNS campaign: Win luxurious prizes – 15 winners!
Follow FREAK’S STORE and Sega’s official social media accounts, comment with your desired item number, and have a chance to win a set of Sega game + collaboration merchandise in a special draw.
【How to enter】
(1)
〈For Instagram〉
Follow the official accounts of FREAK’S STORE (@freaksstore_official), FREAK’S VILLAGE (@freaks_village), and Sega (@segaofficial). (Existing followers are also eligible.)
(2) Comment your desired item number on the campaign post scheduled to go live around 12:00 PM on November 5 (Wed).
〈For X〉
Follow Daytona Park’s official account (@Daytona_Park). (Existing followers are also eligible.)
(2) On the campaign post published around 12:00 PM on November 5 (Wed), comment your desired prize number via retweet.
The campaign posts will be co-posted by the following accounts:
Instagram
FREAK’S STORE official account (@freaksstore_official)
FREAK’S VILLAGE official account (@freaks_village)
Sega official account (@segaofficial)
X
Daytona Park official account (@Daytona_Park)
【Entry Period】
November 5 (Wed) 12:00 – November 11 (Tue) 23:59
【Prize delivery】
Late November
【Winners and prizes】
Yakuza set – 5 winners
“Yakuza 8: Pirates in Hawaii” + sweatshirt + keychain
Sonic set – 5 winners
“Sonic Racing Cross World” (3 copies for PS5, 2 copies for Switch) + sweatshirt + towel
Classic Game Set – 5 winners
“SHINOBI: The Vengeance of the Blade (PS5 version)” + Sega Saturn collaboration sweatshirt + NiGHTS keychain + Crazy Taxi cap
※Please read the official campaign rules on the dedicated page (https://www.daytona-park.com/feature/1006557?) before entering.
※Prizes cannot be selected.
※Winners will be notified via direct message (DM).
※Please do not unfollow during the period between entry and notification.
※If your account is private, you will not be eligible for selection as we must send a DM to confirm.