"Puzzle & Dragons" to Launch Collaboration with Sanrio Characters on October 24th, Featuring "Bad Batch Maru & Pochacco," "My Melody & Kumamon," and More
Note: the original Japanese article can be found at:
https://www.4gamer.net/games/148/G014877/20251023045/
Editorial Department: RENÉ | 2025/10/23 10:16 (UTC)
GungHo Online Entertainment today (October 23, 2025) announced that the smartphone app “Puzzle & Dragons” (iOS / Android) will host a collaboration event with Sanrio Characters from October 24, 2025, at 10:00 AM to November 10, 2025, at 9:59 AM.
This collaboration features beloved Sanrio characters appearing in pairs, including “Bad X Maru & Pochacco,” “My Melody & Crony,” and “Hello Kitty & Pompom Princess.”
Bad X Maru & Pochacco Thumbnail image No.003 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
Hello Kitty & Pompom Princess Thumbnail image No.005 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
As new collaboration characters, “Valeria Hanamaru Obake” makes its debut. Upon first acquisition, the costume drop “Sanrio Character Drop 6” will be unlocked.
Additionally, obtaining “Nova Cinamoroll” grants a special collaboration badge. This badge can be upgraded to “Collaboration Boost + [Sanrio Characters]” once “Sonia Kitty, the Red Dragon Summoner of the Fierce Sky” is obtained.
“Valeria Hanamaru Obake” Thumbnail image No.006 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
“Sonia Kitty, the Red Dragon Summoner of the Fierce Sky” Thumbnail image No.008 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
Additionally, a special dungeon features “Hello Kitty Gachadra & Pompom Gachadra Descend!” Defeating the boss guarantees a drop of “Hello Kitty Gachadra & Pompom Gachadra,” and players who clear the designated floor for the first time will receive the competitive battle avatar “Hankyodong” via in-game mail, usable in the 4-player intense “Versus” mode.
Moreover, four new achievement challenges have been added, including the “Pochacco Title Challenge!” The MP Shop now includes “Sonia Kitty, the Red Dragon Summoner of the Fierce Sky,” and the Monster Exchange has newly introduced “Ichigo Man.”
Official “Puzzle & Dragons” Website
Download Page for “Puzzle & Dragons”
Download Page for “Puzzle & Dragons”
＜Below is the original press release content as published by the manufacturer＞
【Puzzle & Dragons】Collaboration with Sanrio Characters Announced!
New companions like “Bad X Maru & Pochacco,” “My Melody & Crony” are coming to Puzzle & Dragons!
Collaboration with Sanrio Characters announced! Thumbnail image No.001 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
https://pad.gungho.jp/member/collabo/sanrio/2510/
Puzzle RPG Puzzle & Dragons (commonly known as “Pad”) will host a collaboration with Sanrio Characters starting October 24, 2025.
This collaboration features new characters from Sanrio Co., Ltd., including “Bad X Maru & Pochacco,” “My Melody & Crony,” and “Hello Kitty & Pompom Princess.”
“Bad X Maru & Pochacco” Thumbnail image No.003 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
“My Melody & Crony” Thumbnail image No.004 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
“Hello Kitty & Pompom Princess” Thumbnail image No.005 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
Additionally, the first acquisition of the new collaboration character “Valeria Hanamaru Obake” unlocks the costume drop “Sanrio Character Drop 6.”
Furthermore, obtaining “Nova Cinamoroll” for the first time grants a special badge. This badge can be upgraded to “Collaboration Boost + [Sanrio Characters]” upon acquiring “Sonia Kitty, the Red Dragon Summoner of the Fierce Sky.”
“Valeria Hanamaru Obake” Thumbnail image No.006 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
“Sanrio Character Drop 6” Thumbnail image No.007 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
“Sonia Kitty, the Red Dragon Summoner of the Fierce Sky” Thumbnail image No.008 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
Collaboration Badge, Collaboration Badge + Thumbnail image No.009 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
The special dungeon features “Hello Kitty Gachadra & Pompom Gachadra Descend!” Defeating the boss guarantees a drop of “Hello Kitty Gachadra & Pompom Gachadra,” and players who complete the designated floor for the first time will receive the competitive battle avatar “Hankyodong” via in-game mail, usable in the 4-player intense “Versus” mode.
Battle Avatar “Hankyodong,” “Kero Kero Keroppie” Thumbnail image No.010 / “Puzzle & Dragons” announces collaboration with Sanrio Characters starting October 24. Features “Bad X Maru & Pochacco,” “My Melody & Crony,” and others
Additionally, you can take on four new achievement challenges, including the newly introduced “Pochacco Title Challenge!”
Other additions include “Sonia Kitty, the Red Dragon Summoner of the Fierce Sky” in the MP Shop and “Ichigo Man” in the Monster Exchange. Furthermore, a login stamp and the competitive battle avatar “Kero Kero Keroppie” have also been newly added—packed with exciting content for fans!
Enjoy the cute Sanrio characters making their mark in this special collaboration!
【Sanrio Characters Collaboration Period】
October 24, 2025 (Friday), 10:00 AM – November 10, 2025 (Monday), 9:59 AM
▼ Official Sanrio Website: https://www.sanrio.co.jp/
▼ Copyright Notice for Sanrio Characters
(c) 2025 SANRIO CO., LTD. APPR. NO. G660081